Australia’s highest circulating medical publication - 37 168 cab September ‘07

AFP is the only monthly medical publication reaching 27 000+ GPs and GP registrars and 8000 Specialists who prescribe drugs outside their specialty - increasing your prescriber base beyond GPs.

::  27 000+ GPs and GP registrars

::  8000 physicians (specialists)

That’s 35 000+ prescribing medical professionals!


AFP is distributed through the RACGPs own substantial database and also fellows of The Royal Australasian College of Physicians (RACP).  The College considers its database to be a larger and more accurate resource than other external agencies - second only to the definitive Medicare Australia database.

::  Medicare Australia advise that there are 22 116 GPs practising in Australia (Oct-Dec 2007)

The RACGP database has the unique opportunity to pick up records of a range of small - though important - sub groups of GPs often missed by - or not available to - larger commercial database agencies. Groups such as the international medical graduates (overseas trained doctors) who must attain certain standards before they commence practising in Australia, or the increasing number of part time GPs who rely on College resources to keep their knowledge and accreditation current.
 
Since January 2005 AFP has been provided to more than 8000 physicians (specialists) as a joint exercise between The Royal Australasian College of Physicians and the RACGP. This exciting innovation has gone a long way towards strengthening the links, clinical knowledge and prescribing trends shared across the two disciplines - a successful initiative with our specialists readers thoroughly reading their copy of AFP.

With such an extensive record of all GPs and specialists you can be assured that your advertised message is hitting every possible target with AFP!