Australian Pharmacist is the official journal of the Pharmaceutical Society of Australia (PSA) and the most preferred pharmaceutical publication in Australia for all practicing pharmacists

About 10,000 Pharmacists rely on the credible and relevant articles published in Australian Pharmacist each month, and nominate the journal as being the most credible publication for S2, S3 and ethical drug information. Which is why it is the most read, the most received and the most preferred journal by community and hospital pharmacists. 

Included within the journal are clinical reviews and special interest columns; as well as news, commentary and debate on issues affecting the pharmacy profession with no political or commercial bias.

Australian Pharmacist has matured into a pharmacy journal of high ethical standards and a strict code of editorial conduct with peer-reviewed articles. As editorial is not influenced by advertisers, credibility is added to the written word and the advertiser’s message.

This is why it is the most read journal by all pharmacists with readers allocating around 50 minutes of their time to read more than 60% of the content.

Australian Pharmacist is the premier publication of its type in Australia. No other pharmacy publication can claim such a dedicated readership.

Beyond pharmaceutical products pharmacists are heavily involved with the day to day running of their retail business, providing marketing opportunities for business to business services and products. Pharmacists are also heavy consumers of technology, education, knowledge resources and office products. It would be fair to say our readers are in a high socio-economic group.

As Australian Pharmacist is the most read and most preferred pharmacy publication, the investment in this journal will provide extremely valuable exposure to the largest audience of pharmacists through out Australia via the pages of Australia’s most respected pharmacy publication.

SOURCE: McNair Ingenuity Research August 2003